LOOK Marketing Blog
Jan 10 2023LOOK Marketing welcomes Mike Longman as he joins the award-winning Florida Space Coast marketing agency as Boating PR and Events Manager.
Dec 07 2022LOOK Marketing is in search of new, strategic eyes for our growing merchandising design and reset services to support our industry leading powersport clients in the USA and Canada
Nov 21 2022
CAN-AM On-Road Experience Specialist Teams
UPDATE – NO LONGER ACCEPTING APPLICATIONS
LOOK Marketing is searching for our next team of Spark Plugs to lead our experiential activation for client BRP. We’re looking for engaging, driven, reliable, safety minded, handlebar vehicle lovin, human experience specialist.
The two-person teams will travel to BRP/Can-Am on-road dealers from late-February through July 2023 and will visit 14-16 (tbc) regional dealerships as Can-Am On-Road Specialists. The team will conduct dealer product training and provide an exceptional on-road test-ride experience for current and potential Can-Am Spyder and Ryker owners. The ideal contracted candidates will be great road warrior friends with…
Oct 11 2021
Pull the parking brake, it’s a global pandemic. Cancel events, outlaw large gatherings, and figure out how to market your goods and services in other ways. How do brands with products that center around hands-on use engage with customers? How do we continue to create experiences that stimulate the senses and create positive memories in unknown parameters? We adjust, we prepare. we pop the brake, and we charge on.
Pop the Brake on Events
The parking brake was certainly pulled tight on any and all events and ‘back-up’ tactics where quickly put into play. Virtually everything virtual was ramped at warp speed…
Sep 08 2021
We’re looking for a marketing communications and PR professional who has passion and the magical ability to generate earned media in recreational product, lifestyle, machinery, and hospitality industries. Our ‘Spark Plug’ must be a good storyteller and have a passion for machines and experiences that move you physically and emotionally. We’re looking for a good person that will make our clients job easier and makes them say, “WOW.”
Our PR Spark Plug will be a strong point person to help lead our earned media and special project efforts to ensure people LOOK. Based on Florida’s Space Coast, we launch marketing efforts…
Jul 28 2020
Internship with us and Learn
LOOK Marketing is accepting ‘pitches’ for our Spring and Summer Marketing Internship. You’ll work directly with our team of Spark Plugs to develop strategies and execute tactics to help our world class clients’ engines roar. Your opportunities for real world experience are at LOOK Marketing. No cliche internship here. You’ll work on and contribute to real projects. This is not a, ‘get me coffee,’ or take out the trash semester time filler. We are looking for the Spark Plugs with fire.
LOOK is an award-winning creative idea agency that has hosted over half a dozen young marketers…
Jul 27 2020
Though different, both advertising and publicity (public relations) are essential tools in the marketing toolkit, and can work together with other marketing initiatives to meet brand objectives. We’ll take a look at what makes them different, and why Let’s start with examining how these two marketing functions are different.
How are Advertising and Public Relations Different?
Though often conflated, advertising and public relations differ on the following:
Advertising is paid placement, while publicity generated from public relations’ activities results in editorial placement.
Advertising is your organization telling the world that your brand, product or service is the best – the message…
Mar 09 2020
How do you take an ordinary task and make it shareable. Spinning the everyday into something remarkable is what separates thumb-swiping social media from phone spinning, turn-up the volume, “you have to see this,’ content gold. Our professional friends at Sea-Doo are committed to sharing the Sea-Doo Life with the masses and we work hard to help them showcase their already cool watercraft in ways people want to share. LOOK has been helping Sea-Doo leverage ‘people of influence’ for decades and today we call this influencer and ambassador marketing. This tactic allows brands to control the message and distribute Social…
Feb 23 2020
.You only get one chance to launch a New product
If you tell buyers your product is good, what can you do to prove it? Produce an immersive experience. Prove to them your promises are real and better yet, let them discover it for themselves. LOOK Marketing, a Space Coast creative idea and strategic marketing agency, recently won awards for Best B2B activation and Best Event for our Sea-Doo ‘More Than Donuts Experience.’
The other key opportunity a new product launch provides is launching the go-to-market creative campaign in a manner that’s remarkable. For 2020 our professional friends at Sea-Doo launched a…
Feb 14 2020
Public Relations is the marketing communications art of having people tell your story to audiences of people that you want to hear it. There’s science and best practices behind good PR and there’s also knowing what’s a questionable seed of an opportunity and fertilizing it properly to watch it grow it into a redwood forrest. In today’s media landscape that seed of a story can turn into a forrest in hours, or even minutes. That’s called PR gold, when your brand story goes viral.
In the later half of last summer we were sent a seed of a PR opportunity via…